It is always a lot of fun to go out and find things to sell. It is not always so much fun figuring out how to market and sell those products successfully once you have them. There is a psychology to good marketing selling technique.
In order to be successful as a reseller today, you have to answer a few questions in order to know who your customer is and what they are looking for. The formula that I use for this is another rendition of the five W's.
Who: You have to define who you are as a seller and who your customer is. Is your customer the person who is a collector and looking for that one piece to complete their collection or someone who is looking for a good bargain?
What: Once you have figured out who your customer is then you need to ask yourself what type of merchandise that customer is looking for.
When: If your customer is an avid collector, then you are going to be looking for merchandise from specific time periods.
Where: These are the places that your customer is shopping. Does your customer usually shop in discount warehouses or fine antique shops?
Why: Why are your customers purchasing their merchandise? Are they looking for that special piece or are they someone who just finds that item too cute and have to buy it now?
Once you have figured out the answer to these questions, you are then ready to market to your target customer base.
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